Miguelitos Ice Cream in SM City North EDSA

Miguelitos Ice Cream is a leading Filipino soft-serve sensation, offering a sweet and affordable escape for mall-goers at SM City North EDSA, conveniently located on the Lower Ground Level of the City Center. As the "Tatak Pinoy Ice Cream" brand, it has established itself as a go-to destination for creative and creamy soft-serve concoctions, perfect for cooling down and satisfying a sweet tooth while exploring the mall.

The brand's key distinction is its dedication to making indulgence a little less guilty, offering soft-serve flavors that boast up to 80% less table sugar. Miguelitos is famous for embracing unique and authentic Filipino flavors, which sets it apart from typical ice cream stands. This combination of local taste innovation and a focus on being a healthier alternative is its main draw.

A visit is incomplete without trying their best-selling, unique-flavored treats. Favorites include the creamy Avocado soft-serve, often customized into delights like Avocado Locco or paired with Filipino staples like Avocado Con Yelo or Purple Yamvocado. Customers also consistently rave about the rich, native flavors of Ube and the always-refreshing taste of Mango, confirming Miguelitos as a pioneer in Pinoy-flavored frozen desserts.